Sheetal Kharka is a former banker turned business consultant and the Founder & Principal Consultant of Bien-être Consulting. With 20+ years of experience across sales, business media, banking & finance, and the business of sports, she specializes in sales, branding, strategic partnerships, and revenue growth. Under her leadership, Bien-être Consulting serves as the strategic branding and sponsorship partner for several premium sports properties, including cricket, korfball, volleyball, padel, and tennis. She has also partnered with ABP Network to launch their prestigious golf award, The Birdies.